A $2,500 Glass of Water — for Farmers!

Farm auctions are wideangledown-in-the-dirt affairs that stir up mixed emotions. You’re there to get a deal yet it comes at the expense of another farmer who is retiring or throwing in the pitchfork.

An auction FOR farmers is a horse of a different color. In fact, it may be unheard of; yet that’s what brought more than 150 guests to a night of good music, great food and some incredibly generous company.

The benefit was the brainchild of Talia Bryce and her brother Etan Sekons. These Austin musicians took it upon themselves to start a non-profit whose sole mission is to raise money for local farmers facing medical emergencies. Austin musicians have HAAM (Health Alliance for Austin Musicians). Now Austin farmers have Farmgrass.

Like musicians, farmers often must work second jobs to make ends meet. Our work is fraught with danger, yet many of us are uninsured or under-insured. Before Obama Care, our family went without insurance for years. As if farming wasn’t stressful enough.

When a group of farmers started the Growers Alliance of Central Texas, one of our main goals was to do what Farmgrass has accomplished. The problem is that farmers work so hard they don’t have the time or energy to put on fundraising events. And then there is the matter of pride. Farmers are notorious for avoiding outside help unless it’s their church – or other farmers.

As the first recipient of Farmgrass funds, I know how hard it is to accept money from others. I also know the fear of having an accident and stopping work for six months. Pride doesn’t pay the bills and a gift is not a gift until some one accepts it. Since then, several other farmers have received Farmgrass funds, including a husband and wife who were diagnosed with cancer the same year.

Through promoting Farmgrass and its annual fundraising events, I’ve gotten to know Talia a little better as reporters ask why she, a musician, decided to help me, a farmer. In addition to having a beautiful voice, she has deep appreciation for growing food. After earning a degree in environmental science, she worked on a small organic farm in Israel.

Talia welcoming guests
Talia welcoming guests

“I wanted to do something that would resonate with the organic farmers,” she told an interviewer. “In Austin everyone loves and supports local food growers. When we told people we were supporting the local farmers, they wanted in. And bluegrass and farms go well together.”

Farmgrass’ first fundraising auction was held at the Austonian. Talia admits it was ambitious and late-minute. She, Etan and handful of vounteers, including Red Fan Communications, did everything — making the food, playing the music, asking strangers to give money to other strangers.

Lucky for her – and us – she persuaded her friend, Andrew Bost, to run the live auction. Bost is a professional auctioneer who could sell a dime for a dollar; yet he, too, dedicated his time to the cause. He joined Talia on stage at Tillery Place last Thursday night as farmers mingled with guests over a dinner featuring barbecue goat – raised by Windy Hill Farm and prepared by the staff at Odd Duck.

The highlight of the event was the live auction. Green Gate Farm’s contribution was a $100 meat share – slim pickins’ compared to the exotic trips, handcrafted ukulele, and helicopter ride also on the table. But as Bost reminded us, this evening was about what was given, not received.bosh

To make his point, he started the auction by pouring a glass of water and holding it up to the crowd. Farmers can appreciate the value of water; they can’t grow without it. In the hands of Bost, that glass got more and more precious — $100, $200, $500, $1000. By the time he yelled “sold” to the anonymous bidder that glass was worth $2500.

The evening went on to raise $30,000 and to remind farmers that Austinites not only appreciate them but are at their side when the going gets tough.

Editor’s Note: On May 14-15, the Farmgrass Festival will hold its third annual fundraising at Simmons Farm. Shiny Ribs and Talia’s Lost Pines Band will be among those musicians playing at the festival. Find more at Farmgrass.org.


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